Why Urban Dwellers Crave Coworking

Coworking is hot right now, especially if you’re a startup, small business or independent worker. When your basic needs are met within a space (affordable membership, fast wifi, endless coffee), and you’re surrounded by innovators every day, your ideas accelerate faster.  

Corporations have begun to take notice. Increasingly big companies find it difficult to recruit talent, whether it’s because that talent is less interested in cubicle work or a culture they perceive as outdated, dreads the commute, or craves a more flexible and vibrant lifestyle. Young people– including myself – are willing to take pay cuts in favor of opportunities that promise more creativity and innovation, flexibility, and proximity to an urban core. The workplace is no longer seen as a destination separate from the remainder of our days. Where we work is connected to where we’ll choose our lunch or happy hour with friends, and where we lay our heads at night.

Thanks to technology, employees need to work within a company office less than before, and we know that companies are encouraging workers to telecommute from home to save money. This makes sense for companies and is attractive to workers. It can even feel more productive at times – except when the dog needs to be taken out, the laundry done, or the entire home vacuumed for your guests who’ll be arriving that evening. And while coffee shops can be great for independent writers, the often slow and unsecure wifi makes them less ideal for just about anyone else.

Coworking meets many of us in the middle. Many coworking spaces tend to be in the urban core, where quality cafes greet us in the morning, fast-casual, yet hip lunch diners welcome us at noon, and even happy hours and dinner plans are within walking distance. Today, when people reach adulthood or look to settle down, they weigh lifestyle alongside career. More people are moving to the city, and they want their workspace to be there too.


While vibrant culture exists within the neighborhood, intentional design and management foster vibrancy within. Coworking spaces are idea accelerators, and they’re considered so because a ton of thinkers and doers are under one roof together, co-existing, from re-filling their coffee and talking podcasts to pulling up a chair next to someone to troubleshoot. As a “coworker” since 2015, I’ve found that my ideas have grown because I’ve been able to connect with someone who can offer an outlook that I wouldn’t have considered otherwise. Community managers are ever present and introduce people to each other. After-hour or weekend events are offered to bring people together with intent. My productivity is not only enhanced when my kitchen table and dog are not around to stare at me, or the coffee shop’s wifi becomes overloaded, but my ideas become much more colorful when the design of my workspace is fueled with vibrant creatives who want to connect with me.


Coworking doesn’t appear to be a trend that will pass soon. Estimates suggest that by 2030 traditional workplaces will be the minority. Corporations thrive with the best-of-the-best talent, and when this talent chooses to dwell within urban cores, it makes sense for companies to offer their workers a chance to telecommute from coworking spaces situated within them. If you’re a talent recruiter or otherwise work within a large enterprise and are curious to know whether coworking is a fit for your team, we invite you to fill out the form below. We’ll connect with you to learn about your needs, share the stories of enterprises who have already taken advantage of this trend, and help you determine how coworking can be a smart fit.