Jennifer Zick is CEO of Authentic Brand, a Minneapolis-based marketing consulting group. She will be presenting “Positioning: the key to authentic growth” as part of the “Getting Serious” series for solopreneurs,
As solopreneurs, we all know the challenges of working from home or the coffee shop. At some point, you think to yourself: “I’m a professional. I need a real office.”
If you’ve been a freelancer or consultant for any length of time, you may have noticed: no day is the same. Clients change, projects change – simply put, things are
As a solopreneur, there are only 2 ways to improve your business situation. Increase your top line (aka, making more money) or increasing your bottom line by spending less. If
What’s one of the most difficult parts of being a solopreneur? Hint: it’s in the name. You’re solo. Alone. All by your lonesome. Which makes getting new business a bit
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